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Structured Data Markup

Structured data markup serves to better structure the data that's being sent to search engines and to label certain types of content: reviews, events, product information, the information about your organization, etc. Such markup can greatly improve the presentation of your page in search results. For example, with its help you can create rich snippets that look extremely attractive and can increase click-through rates to up to 300%.

https://developers.google.com/search/docs/guides/intro-structured-data?visit_id=0-636096018105864928-1631463203&hl=en&rd=1
https://search.google.com/structured-data/testing-tool
https://www.link-assistant.com/news/rich-snippets-penalty.html

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